Khalo
About
Khalo transforms herbs, spices, and olive oil into an easy cooking paste for flavorful, nourishing meals that support gut-healthy, mindful eating.
Khalo transforms herbs, spices, and olive oil into an easy cooking paste for flavorful, nourishing meals that support gut-healthy, mindful eating.
Duration
Through June 2025
Role
Web, Mobile, Branding
Market
DTC, E-Commerce, Food
Food as medicine.
Tens of millions of Americans struggle with gut-health issues each year, many caused by the processed, nutrient-poor foods we eat every day. Unfortunately, healthier options are hard to find, gut-health guidance is confusing, and the most convenient foods are often the least nourishing.
Khalo believes food should be both delicious and nourishing, with a mission to transform people’s relationships with food by imbuing meals with holistic balance, cultural richness, and intentional nourishment.
At Khalo, we believe in the power of food to heal and transform lives. We want to foster a holistic approach to wellness that is accessible, enjoyable, and deeply nourishing.
Health equity & wellness accessibility.
5,000-year-old
Holistic health system
24
Combined superfoods & spices
Meditation and yoga, though rooted in ancient traditions, have increasingly been packaged and marketed in ways that feel exclusive—reserved for affluent, wellness-savvy audiences.
Cooking and spices are heading in a similar direction, positioned as niche or expensive endeavors.
But in many traditional cultures, wellness began in the kitchen.
5,000-year-old
Holistic health system
Rooted in Ayurvedic principles, a 5,000-year-old system that views food as preventative medicine, Khalo brings the natural benefits of ingredients like turmeric, ginger, and fennel into everyday cooking.
Khalo cooking pastes are designed to be easy, versatile, and accessible, helping democratize gut-healthy eating through simple ingredients and approachable education.
24
Combined superfoods & spices
Where flavor meets function.
Healthy does not have to sacrifice flavor.
Khalo is not just about selling a product, but rather selling the idea of a wellness-oriented culinary experience with a product that promotes functionality and flavor to co-exist.
Inspired by the belief that food can support everyday well-being, the product was designed to make nourishing cooking simple and approachable. A single spoonful brings together herbs, spices, and olive oil into a convenient base that works across cuisines, lowering the barrier to cooking meals that feel both delicious and good for the body.
Where flavor meets function.
The structure of the website had to tell the Khalo narrative. From the initial landing to the rest of the home page, users had to immediately get the sense of community and well-being through food.
This had to be a product that they trust and join a world that invites them into an educational ecosystem.
Beyond conversion, the experience was designed to feel like entry into a community that values health, cultural grounding, and accessible wellness, offering recipes, ingredient education, and thoughtful content as ongoing resources to support and improve everyday well-being.
Digital design strategy.
Digital design strategy.
The structure of the website had to tell the Khalo narrative. From the initial landing to the rest of the home page, users had to immediately get the sense of community and well-being through food.
This had to be a product that they trust and join a world that invites them into an educational ecosystem.
Beyond conversion, the experience was designed to feel like entry into a community that values health, cultural grounding, and accessible wellness, offering recipes, ingredient education, and thoughtful content as ongoing resources to support and improve everyday well-being.
Food as medicine.
Tens of millions of Americans struggle with gut-health issues each year, many caused by the processed, nutrient-poor foods we eat every day. Unfortunately, healthier options are hard to find, gut-health guidance is confusing, and the most convenient foods are often the least nourishing.
Khalo believes food should be both delicious and nourishing, with a mission to transform people’s relationships with food by imbuing meals with holistic balance, cultural richness, and intentional nourishment.
At Khalo, we believe in the power of food to heal and transform lives. We want to foster a holistic approach to wellness that is accessible, enjoyable, and deeply nourishing.
Health equity & wellness accessibility.
5,000-year-old
Holistic health system
24
Combined superfoods & spices
Meditation and yoga, though rooted in ancient traditions, have increasingly been packaged and marketed in ways that feel exclusive—reserved for affluent, wellness-savvy audiences.
Cooking and spices are heading in a similar direction, positioned as niche or expensive endeavors.
But in many traditional cultures, wellness began in the kitchen.
5,000-year-old
Holistic health system
Rooted in Ayurvedic principles, a 5,000-year-old system that views food as preventative medicine, Khalo brings the natural benefits of ingredients like turmeric, ginger, and fennel into everyday cooking.
Khalo cooking pastes are designed to be easy, versatile, and accessible, helping democratize gut-healthy eating through simple ingredients and approachable education.
24
Combined superfoods & spices
Where flavor meets function.
Healthy does not have to sacrifice flavor.
Khalo is not just about selling a product, but rather selling the idea of a wellness-oriented culinary experience with a product that promotes functionality and flavor to co-exist.
Inspired by the belief that food can support everyday well-being, the product was designed to make nourishing cooking simple and approachable. A single spoonful brings together herbs, spices, and olive oil into a convenient base that works across cuisines, lowering the barrier to cooking meals that feel both delicious and good for the body.
Where flavor meets function.
The structure of the website had to tell the Khalo narrative. From the initial landing to the rest of the home page, users had to immediately get the sense of community and well-being through food.
This had to be a product that they trust and join a world that invites them into an educational ecosystem.
Beyond conversion, the experience was designed to feel like entry into a community that values health, cultural grounding, and accessible wellness, offering recipes, ingredient education, and thoughtful content as ongoing resources to support and improve everyday well-being.
Digital design strategy.
Digital design strategy.
The structure of the website had to tell the Khalo narrative. From the initial landing to the rest of the home page, users had to immediately get the sense of community and well-being through food.
This had to be a product that they trust and join a world that invites them into an educational ecosystem.
Beyond conversion, the experience was designed to feel like entry into a community that values health, cultural grounding, and accessible wellness, offering recipes, ingredient education, and thoughtful content as ongoing resources to support and improve everyday well-being.
Strategic placement of email capture CTA that allows Khalo to create a contact sheet while users earn access to community.
Branded elements throughout the checkout flow.
Imagery generated using Midjourney.
Branding Khalo through color and nature to reflect traditional values for a modern audience.
Special Thanks
Ankita Sankla Trivedi
Jesal Trivedi
Khalo is currently completing activations across the U.S, with their most recent campaign highlighted at SXSW 2026.